Episodes

Friday Sep 02, 2022
Brainfood Live On Air - Ep170 - How to Hire in the Nordics
Friday Sep 02, 2022
Friday Sep 02, 2022
How to Hire in the Nordics?
Brainfood Live is back on tour! This time we are virtually visiting our friends in the North and to try and better understand how the universal challenges of recruiting are solved by local recruiters in Norway, Sweden, Denmark and Finland. I actually couldn't find any Icelandic or Faroese recruiters so if you are there, make sure you pipe up during the livestream!
You will learn:
- What are the unifying characteristics of hiring in the Nordics? Can we even consider it a category?
- How would you describe the culture in Nordic society - what do outsiders most often get wrong?
- Working with hiring managers - what do recruiters have to know?
- Working with candidates - what do recruiters have know?
- How do we handle the English vs Native language divide?
- What differences are there between the countries in the Nordics?
- Is there a city vs rural divide?
- Most important things to get right in TA?
All this and more with our Nordic heroes Per Tjenberg, Founder (TBA), Danny Crook, Talent Acquisition Manager (Kognity), Niklas Lerner, Founder (Krut), & Kati Kitti, Director of Talent Acquisition (Solita)
Ep170 is sponsored by our buddies Talentiir
Talentiir is the Talent Partner for Companies in Scandinavia and enables growth stage scale-ups to hire the best talent in the most efficient way. We offer 3 Tiir levels of service, and modular plug and play services. Talent Search, In-house Talent or Talent RPO, contact one of our friendly team today and we will work with you to find the best option to support your growing organisation.

Friday Aug 26, 2022
Brainfood Live On Air - Ep169 - How To Build A Recruitment Marketing Content
Friday Aug 26, 2022
Friday Aug 26, 2022
How to Build a Recruitment Marketing Content Engine
We know that producing quality content is mandatory in todays world of hyper competition for attention. And whilst many of us have enough in us to produce one or two pieces here and there, very few of us have the ability to consistently output high quality stuff. Why is this? How come other people are more able? Is it just talent or is it really technique?
You will learn:
- Ideas generation
- Writing for your audience
- Network and amplification
- Conversational marketing
- Algorithm activation
- Content repurposing / content upcycling
- Transparency as a content source
- and making gold out of lead.
All this and more with Joel Lalgee, Lead Recruiter (Hirewell), Christina Robinson, MD (Green Umbrella) & Clair Bush, VP of Marketing (Adway)
Ep169 is sponsored by our buddies Adway
Adway - Automated Social Recruitment Marketing
Way simpler. Way smarter. Way more talent.
Curious about the next gen solution for recruitment marketing? Adway provides ambitious talent acquisition teams with a fully automated platform to unleash their recruitment marketing and ensure more, better candidates at scale.

Monday Aug 22, 2022
Monday Aug 22, 2022
BRAINFOOD BAKED FRESH - EP1 - ISSUE 306
Introducing the new show, where we review the Recruiting Brainfood newsletter Issue 306 and pick out some highlights which were particularly interesting food for the recruiting brain......
1. Big List of Recruiting & HR Events to Attend in 2023
2. THESE ARE THE OPEN SOURCE TOOLS RESEARCHERS SAY THEY NEED
3. THE BEST TIMES TO POST ON SOCIAL MEDIA (FROM 35 MILLION POSTS)
4. THE GRADUATE JOB MARKET HAS BOUNCED BACK
5. I GOT SCAMMED ON A JOB OFFER

Friday Aug 19, 2022
Friday Aug 19, 2022
Changing the Culture of Your Talent Acquisition Team
You know the scenario: you've inherited an under performing team and need to reset and redirect. How do you do this? What are the techniques available for TA leaders that work most consistently to get the best out of the existing team?
You will learn:
- How to diagnose under performance
- How to audit the KPI's
- How to identify high potential under performers
- How to identify disguised malcontents
- Communication strategies for new leaders
- Role of symbolism and ritual for culture change
All this and more with Nims Dhawan, Organisational Design, (UK Ministry of Defence), Rassam Yaghmaei, Talent Acquisition Director (Doctorlib) & Jon Hull, Head of Resourcing (Balfour Beatty)
Ep168 is sponsored by our buddies Platypus
Platypus is the HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture.
Get started from free, here

Friday Aug 12, 2022
Friday Aug 12, 2022
LinkedIn Content Feed: What Recruiters Have Got To Know
For the past 5 years LinkedIn has been one of the preeminent places to create content and build audience. In fact, without LinkedIn, it is unlikely that Recruiting Brainfood would have got anywhere near the size it has. It is therefore essential for us recruiters to better understand who the content feed works, especially as LinkedIn keep on changing it!
That's why we're going to focus this show on the mighty content feed and how to get your content seen by as many relevant people as possible. You will learn
- Latest understanding on how the content feed works
- Who sees your content and why
- What the impact of followers, connections, subscribers and engagers is to your reach
- Why it makes sense to continually build network
- Why it makes sense to continually engage
- Impact of various content types
- Making sense of new LinkedIn post analytics
- How to be a LinkedInfluencer (or not)
All this and more with the one and only Andy Foote, LinkedIn Content Strategist of global renown(!)
Ep167 is sponsored by our buddies Screenloop
Screenloop is the Hiring Intelligence platform. Attract, hire and retain the best candidates faster and more efficiently than your competitors with Screenloop's platform.
Request a demo here

Friday Aug 05, 2022
Brainfood Live On Air - Ep166 - Sourcing Candidates on Reddit
Friday Aug 05, 2022
Friday Aug 05, 2022
Sourcing Candidates on Reddit
Reddit is one of the world's most popular websites with millions of visitors every day, and yet its comment based interface has proven to be a puzzle for most recruiters who might have found it too intimidating a place to source candidates. This is a shame as the demographic on reddit skews towards tech and engineering, some of the most in-demand skills in the current market place.
We need to get better at this, so today's Brainfood Live is going to be about how we get to grips with this platform and mine the gold that is right there at our fingertips
- What is Reddit?
- How to understand the information architecture
- How to search for subreddits
- X-ray vs in-platform search
- Identifying candidates on Reddit
- Messaging etiquette
- Advertising options
- Building social capital
- Following and being Followed
All this and more with Erin Mathew, Senior Tech Talent Sourcer, (PayPal) & Wim Dammans Recruiter (TenneT)
Episode 166 is supported by our buddies Join Talent
Join Talent is EMEA's fastest growing embedded talent solution provider. We deliver a market-leading and super-agile boutique Project RPO solution for scaling businesses - supporting with hiring demand in tech, product, digital, design, commercial/GTM & corporate vacancies.
If you're a recruiter looking to join a rocketship - you should Join Talent

Wednesday Aug 03, 2022
Founders Focus - Ep32 - Up close and personal with Mehul Bhatt CEO of FloCareer
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today
Next up are Mehul Bhatt, CEO of FloCareer!
- What is the original story of FloCareer?
- What was the most important decision you got right in Year 1 of the business?
- How clear was the vision from the beginning - was it always there or did it emerge for contact with the market?
- How did coming from a technical background help you as a entrepreneur? In what way was it a hindrance?
- What are the unique challenges of starting up in India?
- As CEO, what is your approach when handling conflict between leaders in your management team?
- Were you always going to be entrepreneurs?
- What advice would you give to a person thinking about launching a business for the first time?
All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.
Ep32 of Founders Focus is supported FloCareer
FloCareer provides 'Interview-as-a-Service' to rapidly scaling businesses who need support in effectively screening candidates. With a unique 'You Source, We Interview' approach, FloCareer works closely with over 150+ employers worldwide to interview efficiently and at high quality. Best of all, it leads to a hugely reduced recruiting process, upgrading candidate experience who no longer have to wait days and weeks to know whether they have got the job
Curious about interviewing at scale? Find out more at https://www.FloCareer.com/

Friday Jul 29, 2022
Brainfood Live On Air - Ep165 - How to be Influential on Video
Friday Jul 29, 2022
Friday Jul 29, 2022
How to Influential on Video
The shift to remote has changed the way in which we work and communicate; it makes sense to think that it may well have changed the way we sell and influence also. Remember when the telephone was the primary channel of communication, before email and internet? The same skills were not necessarily transferrable to the new media and many former elite performers fell behind because they were unable to adapt to new technology. Are we in the same place with video??
- How is video similar to sales / influence in person, on phone, via email
- In what ways is video different?
- What types of video - synch vs async?
- What are the types of influence - executive, agenda setting, reframing
- What contexts are influence do recruiters need to be aware about?
- Practical techniques to get better at video influence / video sale
All this and more with Somer Hackley, Author (Demystifying Exec Search), Mike Basnett Sandiford, Head of Partnerships (Horsefly), Stephen O'Donnell, Chief Growth Officer, (TATech) & Anton Boner, Commercial Director (Screenloop)
Ep165 is sponsored by our buddies Screenloop
Screenloop is the Hiring Intelligence platform. Attract, hire and retain the best candidates faster and more efficiently than your competitors with Screenloop's platform. Request a demo here

Thursday Jul 21, 2022
Brainfood Live On Air - Ep164 - Can Recruiters Do A 4 Day Week?
Thursday Jul 21, 2022
Thursday Jul 21, 2022
Can Recruiters Shift To A 4 Day Work Week?
Alongside the shift to remote, the desire for employees to shift to a 4 day work week has been one of the most startling demands from the workers. Even more surprisingly, many employers are listening and have reduced hours, often times at full pay. Can recruiters also shift to this new mode of working? On the one hand it makes sense as we work off hours in any case, but on the other, we are often in 'on-demand' mode.
How do we do the 4 day week, SHOULD we do the 4 day week?
- Pro's & Cons of 4 day week
- Types of 4 day week
- Which roles, which company's most able to move
- What are the challenges / objections?
- How do you make the decision?
- What happens if productivity / performance drops?
- What is the impact on Employer Branding / Talent Attraction?
- What are the unique challenges of moving to a 4 day week for recruiters?
All this and more with Steven Brand, Global Employer Brand Manager (Mambu), Natalie Glick, Director of Talent Management (Mambu), Kasia Tang, Founder (Super Source Me), Jamie Leonard, MD (Recruitment Events Co) & Andy Davis, Director (Highfield PS)
Ep164 is sponsored by our buddies Platypus
Platypus is the HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture.
Get started from free, here

Friday Jul 15, 2022
Friday Jul 15, 2022
Recruitment Market for Different Generations
We hate generation stereotypes for a reason, but it is also undeniable that there are differences in how we consume information, that can be split along age demographics. As the information ecosystem changes so rapidly, this means that we all start our journey in digital from a different place, and therefore consume information in different ways.
So... for recruiters.....how do we market and sell to different generational cohorts?
- Overly broad strokes, lets talk cohorts
- What medium?
- What message on that medium?
- What types of content work best on those mediums?
- What are the key differences to recruitment marketing to Gen Z, Gen X, Millenials and the Baby Boomers?
All this and more with Clair Bush, VP of Marketing (Adway), Josh Willows, Global Job Distribution & Performance Specialist (IBM) & Dave Hazlehurst, Founder (Ph.Creative)
Ep163 is sponsored by our buddies Adway
Adway - Automated Social Recruitment Marketing
Way simpler. Way smarter. Way more talent.
Curious about the next gen solution for recruitment marketing? Adway provides ambitious talent acquisition teams with a fully automated platform to unleash their recruitment marketing and ensure more, better candidates at scale.