Brainfood Live On Air - Ep223 - When Politics & Employer Branding Collide

WHEN POLITICS & EMPLOYER BRANDING COLLIDE

 

The Culture War gripping the United States has culminated a number of legislative changes which have direct impact on the recruiting industry. The landmark Dobbs vs Jackson ruling, which removed the Federal protection of a women's right to choose, has led to a number of states changing their laws which various reduce woman's right to abortion. What impact does this have on employer branding and talent attraction?

 

Indeed collaborated with academic institutions to tackle this very question - and will be sharing insights into this situation, before moving onto the panel discussion on what we can do about it, or even if we should.

 

- Recaps Dobbs vs Jackson

- Context: Culture War

- Indeed research - what is it, what do we know, how significant is the impact?

- Company vs State, examples of measures taken

- Distributed workforce, will this accelerate shift to remote?

- What is the TA / HR policy, short of relocating HQ

- Individual messaging to employees affected

- Crafting employer brand for companies HQ in trigger states.

 

We're talking where politics and recruitment collide.

 

 

We're on Friday 15th September, 3pm BST with Pawel Adrjan, Director of Economics (Indeed), Erin Mathew, Senior Tech Talent Sourcer (PayPal), Brittany King, Senior Manager TA (The Kraft Heinz Co) & Mary Kay Baldino (Head of Talent Acquisition), R1 RCM

 

 

 

Ep223 is sponsored by our buddies Red Branch Media

 

 

If you've been on the fence about getting marketing support from the only pure HRTech Marketing firm out there, it's time to move. Red Branch Media hasn’t changed their pricing since 2020 (yes, since COVID) but come New Year's of 2024...well, it's happening. Lucky listeners can lock in 2023 pricing for the full year, making budgeting for marketing and sales this year a SNAP! Hurry, the clock is ticking. We are mighty, but small, so we can only service 30 clients at a time...that means there are fewer than five spots left! CEO and Founder of Red Branch Media, Maren Hogan, will be attending HRTech and Unleash World this October. Snag an appointment with her to discuss how to lock it in ASAP. Red Branch Media, the sweetest little marketing agency in the world!