Brainfood Live On Air - Ep179 - Employer Branding in a Recession Economy

Employer Branding in a Recession Economy

 

As the world looks down into economic slowdown and maybe worse, it behooves us to consider how this impacts many of the recruiting concepts that emerged during more bullish times. Employer Branding was certainly one of those, which arose as a key way in which to beat the competition for the best talent. How does all this change when the market turns bearish?

 

- How to work with positive messaging in a negative atmosphere

- Dealing with authenticity crisis

- How to do EB when making redundancies

- How to change tone whilst maintaining brand

- Is the brand message recession proof?

- Different techniques / cases for EB in downturn

- How to maintain morale of EB team

 

We're with the awesome Clair Bush, VP of Marketing (Adway), Susan Strayer LaMotte, CEO (Exaqueo) & Paul Bhangoo, Global Employer Brand & Attraction Manager (BT)

 

We're on at Friday 4th November, 2pm GMT. Click on the green button on the top right, and follow the channel here for updates (recommended)

Ep179 is sponsored by our buddies Adway

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