The Recruiting Brainfood Podcast

Brainfood Live On Air - Ep153 - Programmatic Job Advertising, For Dummies

May 6, 2022

Programmatic Job Advertising, for Dummies


Are you struggling to find high quality candidates for your open roles within your budget? Programmatic recruitment advertising can help.


Programmatic is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Hiring organizations that use programmatic often see a reduced cost per hire and time to fill and an increase in qualified and diverse candidates.


The best part? You don’t have to be a tech expert to leverage programmatic. We're going to do a Brainfood special, a 1-2-1 with Robin Stander, VP of Sales at Appcast, who is basically going to teach us what programmatic advertising is


You will learn


- What is programmatic advertising?

- How does it work?

- How do we know the ads are shown to the right audience?

- How is ad performance tracked?

- What is an ad exchange?

- Is this ad retargeting?

- What are the privacy issues?

- How does the cookie less future impact programmatic?

- How do we implement programmatic solutions?


All this and more - at the end of this hour, we are going to know what programmatic job advertising is and how to implement it. Don't miss this one folks


Ep153 is sponsored by Appcast


In a competitive hiring market, it’s essential to craft job ads that tell would-be employees what they want to know about the job and your organization to attract qualified candidates.


When creating job ads, think like a job seeker. Share details about your company and your culture; optimize your job titles, location, and requirements; highlight your compensation, benefits and career development, using straightforward language that leaves little or no room for interpretation.


The Appcast guide “Best Practices in Job Ad Content” will provide what best practices should be followed to optimize your job advertising strategy and highlight the key areas you should focus on. Download your free copy now!

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